MSNBC Cans Top Host Amid Falling Ratings, Network Shake-Up

MSNBC liberal mainstay Joy Reidโ€™s show has been canceled as part of a major shake-up under the networkโ€™s new president, Rebecca Kutler, according to a report.

Reidโ€™s 7 p.m. program, long known for its sharp criticism of Trump, will be replaced by a new panel show featuring co-hosts Alicia Menendez, Michael Steele, and Symone Sanders Townsend,ย The New York Timesย reported, citing network insiders.

The final episode ofย The ReidOutย is set to air this week, marking the end of its five-year run as a staple of MSNBCโ€™s primetime lineup, according to the report.

Additionally, Alex Wagner, who has hosted the 9 p.m. weeknight slotโ€”except for Monday nights led by Rachel Maddowโ€”is expected to be named a contributor, according to three sources familiar with ongoing discussions, Varietyย reported.

Wagner, who has been reporting from across the U.S. during the first 100 days of Trumpโ€™s new presidency while Maddow anchors the 9 p.m. hour, is unlikely to return to her weeknight hosting role, the sources indicated.

The changes represent the first significant overhaul by MSNBCโ€™s new president since taking charge of the liberal network earlier this month, the New York Postย reported.

Reid, a prominent critic of Trump in mainstream media, has been a long-serving anchor at the network. She has hosted the weekend talk show โ€œAM Joyโ€ since 2016 and was named anchor of the 7 p.m. slot in 2020.

She has made several viral and cruel rants in recent months, including telling Trump supporters to โ€œmake your own dinnerโ€ at Thanksgiving, saying they should โ€œsuffer the consequences of your votes.โ€

Kutler is implementing major changes at MSNBC in an effort to revamp the network, which has consistently lagged behind Fox News in ratings.

In December, Nielsen Media Research reported that Reid had lost nearly half of her audience since Donald Trumpโ€™s election, with MSNBC experiencing a staggering 53% drop in primetime viewership following the Nov. 5 results.

That same month, MSNBC reportedly offered significant pay cuts to some of its most high-profile anchors, including Joy Reid and Stephanie Ruhle, if they wished to remain in their roles.

Kutler, a former senior executive at CNN, has made it clear that MSNBC faces unique challenges as it navigates a Trump White House and prepares for its planned spinoff into a new publicly traded company alongside other NBCU cable networks, The Post added.

โ€œOur jobs are hard on a normal day, and these are not normal times,โ€ Kutler told MSNBC employees on her first day after her new position was announced by Mark Lazarus, the NBCU executive who is leading the spin-off, according to The Post.

A report byย The Ankler, which is a Substack publication produced by media writer Lachlan Cartwright, noted the pay cuts to top MSNBC talent in a columnย publishedย last month.

Cartwright added that the situation for all of cable news โ€” with the notable exception of Fox News โ€” is โ€œbleakโ€:

The overwhelming sentiment from my conversations with 20 network journalists and executives for this story is that they are exhausted and ready for 2024 to be over โ€” even if they are scared by what next year will bring. โ€œItโ€™s pretty bleak,โ€ one long-serving cable network producer told me. โ€œItโ€™s past the point of hard alcohol.โ€

Meanwhile, fellow MSNBC host Rachel Maddow has seen aย significant dropย in her viewership following President-elect Donald Trumpโ€™s Election Day victory, according to recent data.

Since Trumpโ€™s landslide win over Vice President Kamala Harris, โ€œThe Rachel Maddow Showโ€ hasย lostย 43% of its audience in 2024, now averaging just 1.4 million viewers.

Analysts identified the decline by comparing the showโ€™s average viewership from January 1, 2024, through Election Day to its performance since November 6.

In 2022, Rachel Maddow reduced the show to a once-a-week format to โ€œpursue other projectsโ€ despite her substantial salary. She recently signed a new contract to remain a prominent figure at MSNBC.

The networkโ€™s top star has experienced an even sharper decline among adults aged 25-54. Since the election, she has lost 56% of her audience in this key demographic, now averaging just 103,000 viewersโ€”a critical blow given the importance of this age group to advertisers, OAN reported.


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